H art is an art agency that represents artists who are connected to a network of professional actors from all horizons. Through different projects, our artists have been selected by brands who have approached them with the aim of integrating art into their company:
Fashion, department stores, prestigious liquor houses, or scientific organizations, these structures have called upon our talents to enhance their brand images and offer a new identity to their activities.
In 2017, Xavier Casalta was selected by the director of communications for Christian Dior. Touched by the artist’s work, he asked him to create three drawing projects for the brand: the façade of 30 avenue Montaigne, that of the Christian Dior Museum in Granville and finally the brand’s certificate.
These works were acquired as part of the brand’s “Dior Héritage” private collection, a collection dedicated solely to the prestigious haute-couture house and its VIP clients.
Ces œuvres ont été acquise dans la collection privée « Dior Héritage » de la marque, une collection uniquement dédiée à la prestigieuse maison de haute-couture, ainsi qu’à ses clients VIP.
During the year 2020, the famous brand of cognac, Louis XIII, called upon Xavier Casalta to design one of its magnificent bottles.
Maison Deuza called on Xavier Casalta in 2016, via its communications agency, to create its brand certificate.
A travelling exhibition from Singapore to Hong Kong via Shanghai: Benoit Dutour will participate in the art project of the prestigious Galeries Lafayette in China. The artist, in a social approach, had to represent a minority Chinese population, that is the only instruction.
This political ambition is honoured by the universal means of communication: art. Choosing to honour the Yoa community, Benoit Dutour drew the country’s emblem: a panda, marked with # that is unique to them and tattooed with a number on the foot. 2,637,421, the number of Yoa identified to date.
Later, the animal was sculpted and displayed in department stores.
In 2019, Smalto’s artistic director selected Benoit Dutour to imagine the scenography of the brand’s next fashion show. Benoit Dutour’s Tears gravitated in the space of the event; guests wandered between them, experiencing the magnifying effect of the glass on the crystallized objects.
Following the success of the installation, Smalto’s artistic director will keep the artist’s Tears in the brand’s showroom.
When the Swiss brand of high-end stockings and tights Fogal discovered the work of Benoit Dutour, they asked him to create a special piece. Benoit Dutour being a true inventor, he decided to create a colourful piece of work from the brand’s tights. At first sight, the painting is a pretty set of colours, but if you get closer, you can see the details of the stockings that compose it!
Through his series “Traces de vies”, Benoit Dutour looks for beauty in the most insignificant things in the universe. By discussing his project around these “magnificent trivialities” with a CERN scientist, Benoit Dutour found himself propelled to create new works in collaboration with the research organisation. These images, between art and science, illustrate in particular the path of a photon that strikes an electron, as well as the positron that reflects it. Thanks to this experiment, we can see dark matter.
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